Simple America

The hardest part of marketing is pushing myself out on to the world. I am naturally shy and happy to hide behind numbers all day. Problem is when you are self-employed, you have to find someone else’s numbers to hide behind. If you limit yourself to your own numbers, your grocery shopping shall be limited to peanut butter crackers.

I now have to consider marketing to be a part of everything I do. Finding prospects. Introducing them to my services. Convincing the client  that I can improve their business. Making these folks aware that I have helped them as promised and hopefully more. I must constantly find new ways to help them. And get them to share me with others. Everyone I meet could be my next hot lead. I can ill afford to be caught off guard or act a fool in public.

Awareness is the key to my future. I must make others aware of my offerings. I need to know how I am doing this as well as where and when. I must continually maintain this effort. Marketing is a constant and can fail in the instant you slacken from the task. I must believe in the importance of marketing me, therefore I must believe in me. Beliefs become behavior and I must behave well.

Now I should reflect upon my hospitality background. The professors taught service is paramount. Service means the guest is satisfied. Well now I deal with clients and they too must be satisfied. Every effort must be geared toward their satisfaction. Anything less is failure. I must know the client’s needs, anticipate them, and fulfill them. No matter how tired I may become in these pursuits I must find the energy to carry on and persevere.

Ultimately, the toughest client is me. I too must be satisfied. There is no room for failure. Losing the marketing war is not even a consideration.

My goal is not to be rich or live a Fatt Hao life. The goal is to satisfy each and every client and know I have done the best I can do when I lay my head down to sleep each night.

Changing subjects. Shifting gears.

A little proud of my daughter. She has become a volunteer at the Lighthouse of the Blind in Houston. Last night she went to the orientation and is preparing to help with an Outreach camp this summer. This camp helps High School graduates make the transition from school to University or the job market. Girl can still make me proud between bouts of scaring the hell out of me.